MKTG 3010 - Marketing Concepts and Practices

Credits: (3)
Typically taught:
Fall [Full Sem, Full Sem Online]
Spring [Full Sem, Full Sem Online]
Summer [1st Blk, Full Sem Online]

This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion.